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Friday, February 23, 2024
HomeRunning a studioPowell Group and Representing Games join forces to create an allround agency

Powell Group and Representing Games join forces to create an allround agency

The Powell Group, a full-service game consultancy, and Representing Games, the agency label of game industry matchmaker MeetToMatch, are collaborating. By joining forces the two companies will leverage their complementary strengths to create an allround agency for publishers and developers alike.

The collaboration between The Powell Group and Representing Games will focus on providing support for developers and publishers, assisting them in growing their company. Jay Powell, CEO of The Powell Group and Founder of IndieGameBusiness feels that the collaboration is a natural fit: “Being able to pair The Powell Group’s twenty plus years of agency experience with the talented team at Representing Games, lets us support indie developers around the world in ways that would never have been possible before.”

Strategic Partnership

Overall, this strategic partnership between The Powell Group and Representing Games aims to improve the agency for publishers and developers. Especially in the current state of the industry, with an abundance of games being developed, and less budget being available from funding partners, the new partners feel they can lend developers and publishers a guiding hand.

The Powell Group is a full service consulting firm led by a CEO Jay Powell, who has over two decades of industry experience. They currently scout games for multiple publishers and investors, help facilitate partnerships between IP holders, developers and publishers, plus provide detailed consulting and support for a number of companies. They are also founders of IndieGameBusiness, a platform for game industry professionals to connect and learn online. 

Event Experience Platform

Representing Games is the agency label of MeetToMatch, the well known event experience platform used by the gamesindustry worldwide. They assist clients in reviewing and optimizing pitch materials, defining a market approach, and connecting them to relevant publishers and investors in the gamesindustry.

Full disclosure: PreMortem.Games is part of MeetToMatch

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