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Friday, September 17, 2021
HomeData & IntelligenceHow the games industry can address the urgent climate crisis

How the games industry can address the urgent climate crisis

Today marks the launch of the GREEN GAMES GUIDE, one of the very first action guides for how the games industry can get more sustainable and address the urgent climate crisis. A special video broadcast will air today, Thursday 25 March, at 2pm London time on the Games London’s site, or directly in this article.

When so much of the environmental impact of our industry occurs downstream, it’s easy to think we don’t need to act or that our personal efforts have minimal consequence. That just isn’t true: considering our environmental impact, acting on the data and changing our ways is a job for everyone, according to Michael French on Linkedin.

changing our ways is a job for everyone.

Michael French on Linkedin
Head of Games, Games London

Since 2019 Games London has been researching and exploring ways to help businesses in the city better understand how they can talk about, understand – and then hit – green, sustainability and environmental targets.

During the 2021 London Games Festival the first step in these efforts has gone public: the launch of a world-first Green Games Guide produced by Ukie and Games London with support of the UN’s Playing For The Planet Alliance plus the likes of Playmob, SEGA & Sport Interactive, Sony Interactive Entertainment, Space Ape Games and Ustwo Games.

This guide is a starting point – over the rest of the year we will work with partners and leading industry figures to turn the guide into action, including workshops and events to help 100+ businesses in the city commit to net zero themselves and encourage their players to act on the urgent global issue of climate change.

With the backing of the Mayor of London and contributing to the Greater London Authority’s short term and long term Environmental Strategy, we want to help London lead as an example in fighting climate change.

An introduction to the brand new Green Games Guide produced by Ukie and Games London with support from Playing For The Planet, Playmob, SEGA & Sports Interactive, Sony Interactive Entertainment, Space Ape and Ustwo Games. In this video hear from Dr Jo Twist OBE (CEO of Ukie), Dan Wood (Special Projects, Ukie), Nic Walker (Space Ape), Jane Campbell (Ustwo Games), Jude Ower MBE (Playmob) and Siiri Mäkelä (United Nations Playing For The Planet). We’ve got an overview of why urgent action is needed by the games industry to help stop climate change, advice on how to get started and ways you can inspire players to join in.

Download Green Games Guide at www.ukie.org.uk and at www.games.london now. If you’re interested in being part of this project contact matthew.charlton@games.london.

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